Italy
Capital city
Rome
Currency
Euro
Population
60 360 000
Language
Italian
Facts and statistics
Italy is located in southern Europe on the Apennine Peninsula and belongs to the group of the richest and most developed countries in the world (G7). The country is divided into a more developed north and a less developed south. In Italy, there is a significant share of the gray economy in agriculture, construction and services. In recent years, the popularity of online sales has been growing and its share in total sales has increased. In this article, we will provide you with information on the state of Italian e-commerce, introduce you to the best-selling categories of goods on the Internet and the specifics of the Italian online market.
15%
Market growth
16,10 mld €
Online sales turnover
50 000
Number of e-shops
1200
Population per e-shop
22%
Tax rate
72%
Internet usage rate