Croatia
Capital city
Zagreb
Currency
Croatian kuna
Population
4 171 954
Language
Croatian
Facts and statistics
Croatia is located on the border of Central and Southern Europe and is one of the successor states of the former Yugoslavia. Low competition in the field of e-commerce means that the Croatian market has yet to grow. The high distrust of foreign trade by Croats can cause some problems in expansion. In our article, we will examine the local area of internet sales in more detail, we will look at its future development and what to look out for when expanding your e-shop here. We will also provide information on the most used payment methods and the most requested categories of goods.
9,7%
Market growth
0,48 mld €
Online sales turnover
5 000
Number of e-shops
800
Population per e-shop
25%
Tax rate
67%
Internet usage rate